How I generated $1.2M+ in tracked revenue for my clients with paid ads

I've generated over $1.2M for my clients through paid ads. And this number only keeps growing day by day.
All thanks to the systems I've followed to launch profitable ads and track their performance to guide our next move.

10.2x ROAS on a €2.7K ad spend
6.8x ROAS on a €540 ad spend
€16K revenue (223% increase) with 3.78x ROAS
€42K revenue with 19x ROAS

In this playbook I've listed down:

  • Why most paid ad funnels fail before ads even start (tracking, signals, and decisions, not creatives)

  • How to spot if you’re optimising based on real signals or noise and why most dashboards make this worse

  • The exact order paid acquisition should be built in so scaling doesn’t feel random or risky

  • How to tell if poor results come from ads, tracking, or decision-making before wasting more budget “testing”

  • The biggest mistakes service founders make when running Google, Meta, or LinkedIn ads even when they’re already spending money

  • A simple mental model to move from “guessing and tweaking” → “structured, predictable acquisition”

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